task: Convince busy parents that Thermacell is an easier way to protect their family from mosquitoes than traditional bug spray.
insight: Parents already have enough to remember every time they get their family out the door.
idea: Thermacell turns forgetting the bug spray into a good thing.
This social execution meets consumers on social media, letting them discover the benefit of Thermacell for themselves.
By strategically placing a Thermacell stand in every corner of the park, their 15-foot bubbles of protection overlap to create one giant, invisible shield.
Teammates: Tessa Hoffman, Rachel Wood