task: Convince college-aged adults that The Thirteenth Hour Haunted House is the best way to spend their night out.
insight: Knowing something can't hurt you doesn't stop it from scaring you.
idea: Show how harmless the scares really are, and how scary they'll still feel.
To catch the attention of college-aged adults making Halloween plans, these print ads reveal real props from The Thirteenth Hour, showing how harmless the things behind the scares really are.