task: Convince college-aged adults that The Thirteenth Hour Haunted House is the best way to spend their night out.
insight: Knowing something can't hurt you doesn't stop it from scaring you.
idea: Show the harmless truth behind the scares, then challenge people to remember it inside The Thirteenth Hour.
To catch the attention of college-aged adults making Halloween plans, these print ads reveal real props from The Thirteenth Hour, showing how harmless the things behind the scares really are.
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To reach college-aged adults on a platform they use every day, this social ad turns mindless scrolling into a playful reminder of what’s waiting for them at The Thirteenth Hour.
Placed along nighttime commutes, this billboard uses the lights around it to make its message part of the environment, proving that being able to see doesn’t always make things less scary.
A public photo booth encourages patrons to take photos with real Thirteenth Hour props. If the props aren't scary enough, patrons are encouraged to personally see them in action at The Thirteenth Hour.
Teammates: Lauren Kuechenberg, Madilyn Makowski