BACKGROUND: Olipop is reimagining soda for modern consumers by combining the classic flavors they know and love with innovative health benefits. Unlike traditional sodas packed with sugar and artificial ingredients, Olipop is a sparkling tonic that is high in fiber, enriched with prebiotics and botanicals, that support digestive health. The brand aims to bridge the gap between indulgent taste and wellness, but broader consumer awareness is needed to grow market share.
OBJECTIVE: Increase brand awareness among health-conscious millennials and Gen Z consumers while highlighting Olipop’s unique combination of nostalgic soda flavors and digestive health benefits. Inspire soda lovers to see Olipop as the best of both worlds—delicious, familiar flavor and modern wellness in a single can.
CONCEPT: For our concept we wanted to go back to the basics. We wanted to compare Olipop indirectly to other mainstream sodas on the market to show that Olipop is the better choice. A classic ad that emphasizes the headline and body copy. We executed this through this series of print ads:
Teammates: Tessa Hoffman, Rachel Wood.
