task: Convince consumers that AKKO device protection is worth having before the unexpected happens.
insight: The worst part of breaking your tech isn’t the broken device, it’s everything you suddenly can’t do without it.
idea: AKKO keeps everyday accidents from disrupting everyday life.
Billboard execution with a double entendre on "accident."
Placed beside a real arrivals board in an airport, this digital display mimics a glitching screen, drawing travelers in with confusion before revealing itself as an ad for AKKO device protection, turning that double-take into a memorable brand moment.
Teammates: Tessa Hoffman, Rachel Wood