BACKGROUND: AKKO is a device protection service that offers affordable insurance coverage for phones, laptops, tablets, and a wide range of personal electronics and belongings against accidental damage, theft, loss, and mechanical breakdowns. Top-rated on Google and TrustPilot by happy customers. #1 ranked by GadgetReview.com (over AppleCare, Geek Squad, and SquareTrade).
OBJECTIVE: Drive consideration and sign-ups for AKKO device insurance among budget-conscious young adults by making device protection feel essential, accessible, and relevant to their daily lives.
CONCEPT: AKKO covers any and all issues to your devices, and doesn’t let your daily routine be disrupted. Even though it might feel like a disaster in the moment, AKKO will protect your devices when they need it most.
OBJECTIVE: Drive consideration and sign-ups for AKKO device insurance among budget-conscious young adults by making device protection feel essential, accessible, and relevant to their daily lives.
CONCEPT: AKKO covers any and all issues to your devices, and doesn’t let your daily routine be disrupted. Even though it might feel like a disaster in the moment, AKKO will protect your devices when they need it most.
Teammates: Tessa Hoffman, Rachel Wood.
Non-traditional execution:
Our execution is a digital board placed next to a real arrivals board inside an airport. At first glance, travelers would assume the display is damaged or glitching out. On closer inspection, they would realize it is actually an ad for AKKO device protection, turning a moment of confusion into an unexpected brand encounter.